英文面試如何“推銷”自己？

Everyone knows how to introduce themselves, right? It's just like those name tags organizers pass out at networking events, "Hello, my name is…" Unfortunately, a lot of job seekers have a tough time getting beyond that very basic introduction. Sure, they can chat about where they grew up or their favorite book or movie, but when it comes time to say something smart and relevant about their job search interests, it gets a little tricky.

大家都知道怎么做自我介紹嗎?大多時候我們都像是給自己貼上宣傳標簽，“你好，我叫……”，悲劇的是，大部分求職者都很難跳出這個基本的框框。當然，他們可以介紹自己來自哪里，或者喜歡的書籍或電影。但當要他們表現一番，談談工作見地時，一切又好像變得復雜起來。

Do you have a pitch about you, your skills, and accomplishments ready to use the next time someone asks what you're looking for? While conventional wisdom used to dictate you prepare a two-minute "elevator pitch," most elevator rides don't last two minutes, and most people's attention spans certainly don't.

下次面試官問你想做什么的時候，你能對自己的特長和成就對答如流么?一般情況下你都需要準備一個兩分鐘的“電梯游說”(小編注：電梯游說又叫電梯法則，即假設你在電梯里，只有30秒的時間來向一位關系公司前途的大客戶推廣產品且必須成功)。 但實際上正如電梯行駛不超過兩分鐘一樣，人的注意力也持續不了這么久。

Instead of the two-minute pitch, you should think about how to share relevant information about yourself quickly and succinctly so your target audience doesn't have time to start mentally planning out their grocery shopping list while they're waiting for you to stop talking about yourself.If you can't introduce yourself to a potential contact in 30 seconds or less, you may miss some important opportunities to impress someone important.

與其準備兩分鐘的自我介紹，你不如好好想想怎么在更短的時間內成功推銷自己，這樣才不至于使你的聽眾一邊無聊地想著購物清單一邊不耐煩地等你結束自我介紹。如果你無法在30秒或更短時間內做完自我介紹，那么你將失去給別人留下深刻印象的機會。

To create an impressive pitch, know the answers to the following questions:

要做一個讓人眼前一亮的自我介紹，先回答以下問題吧：

1. What is your goal or objective?

1.你的目標是什么?

2. What do you offer? Identify the skills and accomplishments that make you stand out from other people in your industry.

2.你有什么與眾不同之處?列舉那些能讓你脫穎而出的技能和成就。

3. What do you do? Include information about your goal or objective as it relates to your target audience.

3.你能做什么?談些讓你的聽眾感興趣的抱負或目標。

4. What problems do you solve? Every job description stems from a company's problem or specific need. Make sure you know how your contributions will make a difference for the organizations you target.

4.你能解決什么問題?每個工作崗位都是為公司的特定需求而設立的。一定要知道你能為面試公司做些什么。

5. What results do you create? Think about your accomplishments in your current or past positions.

5.你取得過哪些成績?想想你在現在或過去的工作崗位上所取得的成果。

Use this format to plan your reply:

用這個模板來回答以上問題：

I work with (target audience) to (what problem do you solve). This is how (your results).

我到(貴公司)工作(所能做到的是)，以下就是回答效果。

I collaborate with non-profit organizations that support women's causes to create, organize, and run fundraising events that raise money from previously untapped donor bases. Last year, we increased donations by more than 50 percent and broke all of our fundraising records.

我和一個非營利組織合作，從潛在的人群中籌集資金，支持女性創業。去年，我們的籌款增加了50%，打破了歷年的籌款記錄。

Keep in mind: One trick to a successful pitch is to eliminate jargon or other language your target audience won't understand. This is especially important for career changers: don't rely on lingo from your previous career to appeal to new networking contacts. Focus your comments to appeal to your new audience and you'll be much more successful impressing them with your knowledge, skills, and abilities.

切記：成功面試的訣竅在于不要讓你的面試官聽不懂你在說什么。這對轉行的求職者來說更加重要：在網絡面試中不要用你曾經工作領域流行的行話，而應該用自己獨到的見地來使你的面試官對你的知識、技能和能力留下深刻的印象。

With a well-planned, succinct, targeted introduction, you'llinspire additional conversation with your networking contacts. Prepare to ask for a formal meeting to share ideas and insights, but always be ready to detail your expertise in-depth and on the spot if someone asks. Always be ready to answer questions about how you accomplished your goals and solved problems in the past and to explain how those experiences make you a good fit for your targeted opportunity.

有了一個精心準備的、簡潔的和有針對性的自我介紹，你將會引起面試官交流的興趣。你也可以問問是否能夠見面談談自己的想法，同時也要做好回答問題的準備，并給出讓人印象深刻的答案。時刻準備好回答這些問題，比如你所取得的成就，你過去解決的問題以及為什么這些經驗使你成為最佳人選。

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